Whether publishing news or other content, websites compete for clicks in a glutted marketplace. Thus, website owners are under pressure to keep their content fresh and increase their traffic. Fortunately, top professional content marketers have developed some effective strategies for adapting to publishing in the digital age. The following are some tips from the experts.
Tip #1: Recycle old content. Because a website must be constantly updated, many viewers may miss an article the first time around. Choose topics of highest interest to your audience and feature previously published articles on your main content page.
Tip #2: Use formats that are proven to work. Some people may look down on “listicles,” but they are proven to generate traffic and should never be ignored as a method of presenting content. Experts recommend that at least 70% of a website’s content should be in a format that is proven to work well for the site’s audience. Beyond that, it’s a good idea to try out new ideas to see what else attracts viewers.
Tip #3: Leverage social media to promote content. The majority of readers these days click on headlines shared on social media more often than going directly to a website to seek out content. Establishing an active, engaging social presence on Facebook and Twitter is crucial to effective content marketing in the digital age.
Tip #4: Use search engine optimization (SEO) to drive traffic to your site. SEO is about more than keywords; it includes a variety of on-page and off-page strategies to create an authoritative site that ranks high for search terms that are relevant to the content. A little research into SEO techniques can pay off in a significant increase in traffic.
Tip #5: Experiment and adapt. Many successful content marketers have found social media to be a useful laboratory for testing new content, new ideas, and new platforms. With instant feedback, it is easy to see what works and what falls flat. The key is to respond quickly and decisively to this information in order to stay ahead of the curve.
These strategies have helped websites expand their reach exponentially. Check out Jim Tsokanos Twitter profile for more tips on content marketing.